Branding and Messaging External Relations and Strategic Partnerships Exercise

This document guides an organization through a branding and messaging exercise to define their unique position in a crowded landscape of causes. The document includes questions to help the organization define its brand promise, differentiators, positioning, calls to action and key messages aimed at a broad group of stakeholders. The document also suggests drafting three key messages that articulate what an organization does, why they do it, how they are different and what value they bring to their stakeholders.