Donor Mapping Fundraising Exercise Exercise

This document helps organizations to identify stakeholders, donors and prospects through a donor-mapping exercise that will help organizations strategize and focus their fundraising efforts on opportunities that fit with their organizational priorities and for which they have the capacity to be competitive. By compiling information about donors and prioritizing them, organizations can explore prospects further through research, prioritize funding opportunities, and develop short- or long-term outreach and donor journeys. It provides questions to help organizations consider their donor landscape across diverse program areas and funding sectors, and brainstorm a list of current or lapsed donors, partners, and potential donors and stakeholders they might wish to cultivate and engage.